Growth isn’t a one-size-fits all journey,
and neither is transformation.

Growth isn’t a one-size-fits all journey, and neither is transformation.

Your challenges are our solutions

At Creativity & Beyond, we believe in the untapped potential within every person who leads, whether they’re just starting out or shaping strategy at the highest level. Our solutions are designed to spark transformation from within, inspiring leaders to grow, thrive, and positively impact everyone around them.
Empowering human-centered potential to shape the future, one conversation at a time.
Transformative learning designed to elevate leadership and ignite human-centered potential.
Rethinking limits to spark innovation, alignment, and transformative solutions.
Testimonial
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“I am blown away with the amazing training you delivered today to both JAC and HAYY Team! This is incredibly good and thank you for your energy and efforts to make this happen”

Ines Ayadi Senior Manager, People, Art Jameel

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"Dina's expertise as a trainer, facilitator, and coach has been truly invaluable, her sessions are engaging and deeply impactful."

Abhishek Dhall

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"She engaged the entire audience, her ability to coach leaders through tough conversations was outstanding."

Roberta Magalhaes

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"Dina's leadership workshop left a lasting impact, she made complex concepts accessible, engaging, and relevant."

Roy Getty

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"Dr. Dina doesn’t just teach, she transforms. Her presence, wisdom, and deep insight made a lasting mark on my leadership journey."

Laila Mahmoud

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"An inspiring and professional trainer, Dr. Dina delivered knowledge with clarity, relevance, and heart."

Hassan Hamad Almalki Aljehani

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"Dina’s coaching transformed both individuals and our organization’s culture, her impact is profound and lasting."

Moustafa Shalash

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"Since 2006, the tools Dina shared continue to shape how we think, a true leader with vision and purpose."

Hazem Mulhim

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"Dina created a safe, empowering space during my most difficult time, her emotional intelligence is exceptional."

Vyacheslav Pyrogov

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"Dina brings clarity to complexity, she empowers teams to unlock creativity and lead meaningful change. "

Ahmad Belqaizi

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"Dina brings her full self to every session, her authenticity, innovation, and excellence are unmatched."

Nehad Tadros

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"A top-tier professional, Dina blends business acumen with human insight to deliver remarkable results."

Chris Griffiths

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"Always professional and creative, Dina’s workshops are impactful and energizing."

Joe Khayat

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"Dr. Dina redefined authenticity in one statement, her message stays with you long after the session ends."

Arjun Pai

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"Dina’s workshop on authentic leadership was powerful, she brought clarity, empathy, and insight to every moment."

Ines Ayadi Ep Khedher

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"Dina Faidi has known my work for a long time. She understands it very well and is an excellent trainer. There is no other Arabic speaking trainer with her depth of experience."

Dr. Edward de Bono

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"Dina Faidi has known my work for a long time. She understands it very well and is an excellent trainer. There is no other Arabic speaking trainer with her depth of experience."

Dr. Edward de Bono

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"Dina Faidi has known my work for a long time. She understands it very well and is an excellent trainer. There is no other Arabic speaking trainer with her depth of experience."

Dr. Edward de Bono

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"Dina Faidi has known my work for a long time. She understands it very well and is an excellent trainer. There is no other Arabic speaking trainer with her depth of experience."

Dr. Edward de Bono

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"Dina Faidi has known my work for a long time. She understands it very well and is an excellent trainer. There is no other Arabic speaking trainer with her depth of experience."

Dr. Edward de Bono

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"Your engaging presentation complemented our mission of leadership development to ‘promote human dignity, equality and equity for a secure world"

Kennedy Graham

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"Emirates Airline were very fortunate indeed on a number of occasions, to have experienced your energy and enthusiasm in your training. It is still spoken about and if just half of these are implementing what they learnt from you, we are the richer for it as an airline."

Richard Coles Emirates Airline

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"Dina Faidi has been a columnist for Campus Journal since August 2003 and over the last 6 months has been developing articles that tackle creativity in all its forms. Her ‘Mindfood’ section has been an integral part of Campus Journal’s communication with its target audience and has helped students cope with the stresses of ongoing studies, exams and projects."

Jameel Qeblawi

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"Ms. Faidi has an excellent communication training skill with the local community and she managed to have the admiration of all people worked with her. She was a reliable volunteer and did her work with great motivation and ambition. Her tasks included environmental training if the other volunteers and contribution to EDA’s Public Awareness Campaign."

Eng. Ibrahim Al-Zubi

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"The students felt that they will be able to utilize the learning in their studies as well as their future endeavours."

Zayed University

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"Feedback from the attendees of the Creative thinking session Ms. Dina held was very good. Thus. More sessions were requested in the near future."

Laith Al-Qasem

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"Thank you for the informative and innovative sessions on Creative Thinking that you had conducted for our management team. The sessions proved to be very beneficial for those who attended and left great impact."

Hamdi Osman

Latest Articles and Studies

Insights from the World’s
Largest Study of Emotional Intelligence
Unpacks data showing global EQ decline since 2019, and highlights how emotional intelligence enables leaders to remain aware, balanced, intentional, and strategic.
Why it matters:
A timely wakeup call: as EQ falls, its scarcity makes emotionally intelligent leadership more vital than ever.
Why True Leaders
Must Think Like Trainers
Explores how adopting a trainer’s mindset, using tools like SEI assessments and EQ metrics—supports deeper learning, growth autonomy, and long-term success in leadership.
Why it matters: It reframes leadership as a teaching role, emphasizing emotional intelligence as the engine of change.
Coaching Copilot:
Blending Human and AI to Support Reflection and Growth
What happens between coaching sessions? This research paper explores a blended model where leaders engage with an LLM-powered chatbot to support deeper reflection, self-awareness, and continuity between live sessions.
Why it matters:
Inspires hybrid coaching models that extend impact beyond the session.
Blog Post

Recent articles & blogs