Success stories we co-create
Our ability in working with a diverse base of professionals and individuals, seeking to explore the power of the mind, opened doors for a diverse experience where knowledge and experience is put to serve the needs of the people who entrusted us in empowering them to achieve their goals through our research-based tools and expertise in coaching, moderating, consulting and competency development.
Some of our key experiences include:
Creativity & Innovation
Development
We worked intensively with a major power and automation technologies company. The regional manager of the Levant area wanted to improve his managers’ performance in internal meetings, communication and market assessment, as they were long and ineffective. We conducted a series of workshops in Creativity & Innovation for the managers. After the workshops the managers started to use the tools learned during their meetings. According to the regional manager this cut decision-making time by an astounding 60%.
We facilitated many meetings for the company around the region for more than 10 years between the year 2001 and 2010. In one of the meetings we facilitated, focused on penetrating a hard entry market, the management was able to find alternatives to enter this market and create profit. Only two years after this meeting the company’s profit from this market soared to $60 million.
Government Competency
Development
We were responsible for designing and delivering the Innovation Module in the Excellence Diploma Program organized by the Prime Minister’s Office at the American University of Sharjah (AUS) for the government employees. We spared no effort in both preparing the material and delivering the contents. Superior evaluations were received on the wealth of knowledge and the ability to share that knowledge with them. Quoting one student comment after the course: "Dina had taken me to the place where I always wanted to go!”
To date we continue to teach the Innovation Module at AUS, and are involved in numerous Dubai Government Excellence programs.
Professional Women
Development
As part of the socio-economic transformation in Saudi Arabia, Saudi women are taking a more active part in public and corporate life. We at Creativity & Beyond had trained and coached Saudi women from different arenas, head departments from ministries, businesswomen, and women in education. It was remarkable to witness that half of the ladies attending the workshops, especially entrepreneurs were attending out of their own personal interest and not sponsored by employers. Highlighting their keen interest in their development and of their economy. During the workshops the participants were able to come up with ideas and solutions to various real issues that they committed to pursue and implement back in their own work and life. Following up on the development in Saudi national work environment, the change is happening, and the impact of professional Saudi women is getting stronger.
Leadership Development
As part of Dina’s doctoral studies, a research in the area of the effectiveness of leading through coaching was conducted. To explore the effectiveness of this theory, Dina worked with a primary teacher from an international school who was a candidate for a leadership position. The coaching helped the teacher to build new ‘wiring’ through reflective thinking and new insights gained. The teacher indicated that coaching had helped him to be more reflective, mindful and emotionally intelligent, in his words: ‘coaching kept me on my toes’.
Currently, we run coaching sessions for schools’ leadership, teachers and students focused on behavioural development and leadership skills.
Executive Coaching
and Mentoring
After a severe car accident in Dec. 2015, the client was left with a broken neck, and went through a delicate operation and months of physiotherapy. The client needed to be coached. We worked with the client on one on one basis. During the coaching sessions the client was able to reflect on her current life, rethink her purpose and decide on her goals. She found her purpose through discovering her inner passion that has been neglected due to the busyness of life. She decided to establish her own social tourism business and launched her blog writing about the issues she cares about as a first step toward her big goal. When she went back to work after recovery, her colleagues commented that she was glowing more than ever. She was focused, determined and persistent to make her dream business get off the ground by end of January 2017. Her resilience and will power made her succeed. Quitting her job, moving to another country, completing her Yoga accreditation that she started before the accident, and making her dream a reality. We were with her through her journey of transformation.
By working together, we’re able to help our clients achieve incredible results.
Some of our clients/partners
Creativity & Beyond has established a strong presence amongst corporations in the Middle East, helping companies and individuals improve their performance. Following is a list of some of the clients:
ABB, ALICO, Microsoft, HSBC, ARAMEX, Johnson & Johnson Middle East Inc., Accenture, Spinneys, ARABTECH Jardaneh, Emirates Group, Al- Rostomani Group, Sun Microsystems, CitiBank, Majid Al Futtaim, YORK Middle East, Interactive Limited, Jordan Gulf Bank, Thomas Cook, Kanoo Group, FedEx, Nestle Middle East, Philip Morris, BLOM Bank, Credit Lebanese, Bank Audi Saradar, Alfa Lebanon, Government of Dubai, Dubai Quality Group, Saudi Management Association, Young Entrepreneurs Organization-UAE (YEO), Young Entrepreneurs Association-Jordan (YEA), Jordanian American Business Association (JABA), United Nations University (UNU), United Nations Environmental Program (UNEP), World Food Program (WFP).
Testimonials
“Dina Faidi has known my work for a long time. She understands it very well and is an excellent trainer. There is no other Arabic speaking trainer with her depth of experience.”
— Dr. Edward de Bono
“Dina Faidi has been a columnist for Campus Journal since August 2003 and over the last 6 months has been developing articles that tackle creativity in all its forms. Her ‘Mindfood’ section has been an integral part of Campus Journal’s communication with its target audience and has helped students cope with the stresses of ongoing studies, exams and projects.”
— Jameel Qeblawi
CEO, Campus Journal
“Feedback from the attendees of the Creative thinking session Ms. Dina held was very good. Thus. More sessions were requested in the near future.”
— Laith Al-Qasem
President, Young Entrepreneurs Association (YEA)
“Your engaging presentation complemented our mission of leadership development to ‘promote human dignity, equality and equity for a secure world”
— Kennedy Graham
Director, The United Nations University / Leadership Academy (UNULA)
“Ms. Faidi has an excellent communication training skill with the local community and she managed to have the admiration of all people worked with her. She was a reliable volunteer and did her work with great motivation and ambition. Her tasks included environmental training if the other volunteers and contribution to EDA’s Public Awareness Campaign”
— Eng. Ibrahim Al-Zubi
Director Environment Dept., Emirates Diving Association
“Thank you for the informative and innovative sessions on Creative Thinking that you had conducted for our management team. The sessions proved to be very beneficial for those who attended and left great impact.”
— Hamdi Osman
Regional Manager, FedEx
“Emirates Airline were very fortunate indeed on a number of occasions, to have experienced your energy and enthusiasm in your training. It is still spoken about and if just half of these are implementing what they learnt from you, we are the richer for it as an airline.”
— Richard Coles
Emirates Airline
“The students felt that they will be able to utilize the learning in their studies as well as their future endeavours.”
— Zayed University
“A big ‘thank you’ for our Lateral Thinking Train the Trainer session. I was impressed with the clear way in which you, personally put over the information. Although some of the concepts are little abstract your examples and stories helped my understanding immensely.”
— John Kay
Director Human Resources, York