We are highly experienced ‘Thinking Designers’ providing exclusive access to a pool of the world’s innovative tools to help transform theories of performance into performance excellence
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success”
— Tim Brown, CEO of IDEO
Vision
To inspire a generation of creative learners who are not afraid to disrupt in order to innovate.
Mission
To ‘reframe’ common business thinking and propel both businesses and individuals beyond their preconceived limits into a world of innovation and profitability.
‘Reframing’ is a way of viewing and experiencing events, ideas, concepts and emotions to find more positive alternatives.
Meet Dina Faidi
Founder of Creativity & Beyond
Dina Faidi, founder of Creativity & Beyond Enterprise, specializes in assisting and guiding individuals to improve profitability by using the ‘science of thinking’ to reframe pre-conceived ideas about themselves, their business and their industry. Her lifelong fascination with the brain has been a catalyst for a career spanning over 25 years as well as countless hours spent learning, researching, developing and consulting with global companies, government institutes, and UN agencies about human potential. Consulting in more than 150 major corporations, governmental and non-governmental agencies around the Arab Region working with over 5000 professionals. A figure head for Innovation and lifelong learning, Dina will be earning her doctorate degree from University of Bath in UK by end of 2020.
Dina is a firm advocate for social responsibility and passionately offers her time, knowledge, and expertise to educate, mentor and inspire youth and women in association with social enterprises and NGOs, such as UNEP, UNY, YEA, DQG, WFP, and Challenge to Change (CTC), among others.